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AI Workflow

Market Research in Hours, Not Weeks

A step-by-step AI workflow that analyzes market demand, maps competitors, estimates market size, and delivers a structured research brief.

The Problem

Traditional market research takes 2-6 weeks and costs thousands in consulting fees. Most startups skip it entirely or rely on gut feeling, leading to products built for markets that don't exist or are already saturated.

Step-by-Step Workflow

1
Analyze market demand

The AI agent researches search trends, forum discussions, and existing solution traction to quantify demand for your product category.

Prompt

Analyze market demand for "AI-powered meeting summarization tools." Check Google Trends, Reddit discussions, ProductHunt launches, and existing tool traction. Quantify the demand signal.

Demand analysis for AI meeting summarization: **Search signals:** - "AI meeting notes" — 8,100/mo (up 65% YoY) - "meeting summarizer AI" — 3,600/mo (up 120% YoY) - "transcribe meeting automatically" — 12,000/mo (stable) **Community signals:** - 47 Reddit posts in the last 90 days across r/productivity, r/remotework, r/SaaS - Average 45 upvotes on "recommendation" posts **Existing traction:** - Otter.ai: 25M+ users, $100M+ ARR - Fireflies.ai: 300K+ users, recently raised $22M - Fathom: Fastest-growing, 200K users in 18 months **Verdict:** Strong and growing demand. Market is validated but competitive.

2
Map the competitive landscape

The agent identifies all competitors, analyzes their positioning, pricing, and strengths/weaknesses.

Prompt

Map the competitive landscape for AI meeting summarization tools. For each competitor, analyze: pricing, target audience, key features, and main weakness.

Competitive landscape: 1. **Otter.ai** — $16.99/mo. Targets enterprise, strong transcription, weak on action items. 2. **Fireflies.ai** — $18/mo. Targets sales teams, good CRM integration, heavy interface. 3. **Fathom** — Free tier. Targets individual users, excellent UX, limited team features. 4. **tl;dv** — $20/mo. Targets recruiters, good video highlights, narrow use case. 5. **Avoma** — $49/mo. Targets revenue teams, expensive for small teams. **Gap identified:** No player focuses on async/remote teams with affordable team plans. Fathom is closest but lacks collaboration features.

3
Estimate market size

Using public data, funding rounds, and proxy metrics, the agent estimates TAM, SAM, and SOM for your market.

Prompt

Estimate the total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) for AI meeting summarization tools targeting remote teams.

Market sizing estimate: **TAM:** $8.2B (global productivity software market, meeting/collaboration segment) **SAM:** $1.4B (AI meeting tools specifically) - Proxy: Otter.ai ($100M+ ARR) + Fireflies ($40M est.) + others represent ~$200M current revenue - Market growing at 45% CAGR, projects to $1.4B by 2027 **SOM:** $50-150M (remote-first teams, sub-50 employees) - ~2M remote-first companies globally - Average spend: $25-75/team/month on meeting tools - Realistic capture: 2-5% of segment in first 3 years **Bottom line:** Large enough market with room for a focused player targeting the remote team niche.

4
Deliver structured research brief

All findings are compiled into a structured brief with a go/no-go recommendation and specific next steps.

Prompt

Compile the market demand analysis, competitive landscape, and market sizing into a structured research brief. Include a go/no-go recommendation and the top 3 next steps.

**Market Research Brief: AI Meeting Summarization for Remote Teams** **Demand:** Strong — 23,700+ monthly searches, 65%+ YoY growth, active community demand. **Competition:** Validated but competitive — 5+ funded players, gap exists in remote team focus. **Market size:** SAM of $1.4B, SOM of $50-150M. Sufficient for a venture-scale or profitable bootstrapped business. **Recommendation: Conditional Go** The market is real and growing, but differentiation is critical. The remote-team-first angle is defensible if executed with strong collaboration features. **Next steps:** 1. Interview 15 remote team leads about meeting tool pain points 2. Build MVP focused on async meeting summaries (not live transcription) 3. Target Product Hunt launch to capture early adopter feedback

Time Saved

Complete a full market research cycle in 2-4 hours instead of 2-6 weeks of manual research or $5,000-$20,000 in consulting fees.

Frequently Asked Questions

How accurate are the market size estimates?

The agent uses public data, funding rounds, and proxy metrics. Estimates are directional — useful for go/no-go decisions, but not a substitute for bottom-up financial modeling.

Can I run this for multiple ideas at once?

Yes. Run the workflow for each idea and compare the research briefs side-by-side. Great for narrowing down a list of ideas.

What data sources does it use?

Google Trends, Reddit, Hacker News, Crunchbase, Product Hunt, LinkedIn, and competitor websites. All publicly available information.

Is this useful for an existing company exploring new markets?

Absolutely. Use it to evaluate new product lines, adjacent markets, or expansion opportunities. The framework works for any market analysis.

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